Rate My Mates: Our Facebook Experiment
We all have those Facebook friends we look out for on our newsfeed, the ones who post great links or pictures that we can’t resist but sharing. Or the personal reviews of a film that have us booking...
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Taking Influence To The Next Level
We’ve been investigating consumer influence since 2010. Today we’re rolling out a new take on what influence means to consumers. From today, PeerIndex users will be able to get access to hundreds of...
View ArticleDo you get more engagement from Facebook or Twitter?
Facebook or Twitter? It’s one of the biggest questions that marketers are asking themselves today. Both networks have their advocates and their detractors. But which one actually offers the greatest...
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5 Best Practices to Help You Win at Social Media
If you live in the digital space and participate in digital marketing of any kind, you know that the trends and best practices can change on a regular basis. Social media teams and internet marketing...
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How Do the World’s Leading Social Brands Succeed on Facebook?
A few weeks ago we cast our eyes over Klout’s top 50 influential brands on social media. To find out what made these brands tick, we’ve taken the top 10 of Klout’s top 50 and analyzed their presence on...
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Hungry For Profit? How Restaurants Can Achieve Social Media Success
If you’re like me, nothing tantalizes more than the thought of food. Lunchtime is our favorite part of the day and discovering new feeding holes is always a pleasure. However, the restaurant industry...
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Social Media Engagement: Staying Alive as a Business
Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing on this by placing great emphasis on social media marketing. Your business could be...
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Brandwatch Updates: Great Coverage Just Got Better
Data. It is used to make our lives easier and more enjoyable. It can even be argued that its curation and analysis is a major factor in the recent development of humans. It’s vital for understanding...
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Guide: How to Use Social Media to Change the Way You Recruit
Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool. The...
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Research: We Know Exactly How You Like Your Eggs in the Morning
Eggs. Wibbly, wobbly, unctuous eggs. There aren’t many things as pleasing as an egg, at least to this writer. The gentle undulation of a pile of hot, creamy scrambled eggs. The knifing open of a...
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React: On Identity, Anonymity and Social Inclusion
How people identify online has changed as the way we communicate inches towards maturity. Back in the day, you were only as good as your domain name – and perhaps a ‘made by Dave’ gif underneath a hit...
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Facebook Trends: 7 Predictions on What to Expect in 2016
This is the second part in a series looking ahead at what 2016 will hold for social media. Part one, which looks at Twitter, can be found here. If you stand still in social, you are moving backwards....
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React: Simon Cowell to Super Bowl: This Week’s Social Round-up
As Super Bowl weekend begins it’s time to look back at the biggest trends of week. (Before #SB50 breaks Twitter, that is). An unwanted present The week began with big social celebrations as Harry...
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React: Are You Suffering from Social Media Addiction?
As if we didn’t already know social media can be addictive, it was recently confirmed by science. A recent study found that Facebook can have a similar effect on the brain to cocaine – scary, huh?...
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React: The 5 Best (and Worst) April Fools’ Day Pranks by Brands
You should never trust anyone on April Fools’ Day, let alone anything you see on the internet. We decided to take a look at the most ambitious and cringeworthy attempts at April Fools’ Day pranks by...
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React: Dr Strange to Coachella: This Week’s Social Round-up
It’s Friday, but instead of dancing around the office to Rebecca Black we’ve been hard at work analyzing the week’s best moments on social. Without further ado, let’s get to the data. Doctor Strange...
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Commentary: It’s Not Users Who Get Twitter for Free, It’s Twitter
Elsewhere on this site, our columnist Chris Owen made a modest proposal for how he’d save our oft-reportedly troubled friend Twitter. Please read it in his words (and if that’s TLDR for you, you may...
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Social Media Engagement: Staying Alive as a Business
Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing on this by placing great emphasis on social media marketing. Your business could be...
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